duchovlet
Kevin McKidd Online staff
EBAY events team "McSeller"
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Post by duchovlet on Feb 25, 2013 2:00:22 GMT -5
Oscar night ;D Attachments:
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betinad
Global Moderator
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Posts: 1,789
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Post by betinad on Sept 13, 2013 16:34:29 GMT -5
Pixar's Brave forecast to generate £120m in five years BBC Scotland Highlands and Islands reporter
Scotland is seeing the benefits of a multi-million pound global marketing campaign tied in to last year's movie Brave, VisitScotland has said. The tourism body said part of the activity in its joint marketing campaign with Disney, had reached 505 million people worldwide. VisitScotland said the first of thousands of people have started coming to Scotland because of the film. The visits are forecast to generate £120m over five years for the economy. Over the next 10 years, Brave is expected to generate more than £140m in business for Scotland, according to VisitScotland. It said two of the places and landscapes that inspired some of the locations and scenes in the film have already seen a rise in visitors. The cliff top ruins of Dunottar Castle, near Stonehaven, had 16% more visits this summer than the same time last year. Callanish Stones, which were visited by writers and artists from animation studio Pixar during a fact finding tour of Scotland, was an inspiration for the film's ring of stones. VisitScotland has spent £7m on the joint marketing campaign with Disney. Full article: www.bbc.co.uk/news/uk-scotland-highlands-islands-24014661
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